Breast augmentation is one of the most popular and well-known procedures in plastic surgery. Yet, our perception of it and the results may, in fact, be incorrect. During the past several decades, the ideas around breast augmentation and the results women aim to achieve have shifted significantly, especially in the younger millennial and Gen Z groups. There is more emphasis on a natural appearance and results that are customized and best suited for the patient’s body rather than a focus on simply achieving a larger breast size.
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